I discover human behaviors and aspirations in order to design thoughtful immersive experiences, tactile objects, and social interactions.
As the sole UX Researcher, I established the UXR practice and scope working closely with Product Owners, Design, and Customer Experience Optimization leads. I managed usability sessions, created a prioritized insights dashboard with hypotheses and observations, planned and budgeted, facilitated ideation, synthesized qual & quant data generating hypotheses, prioritizing changes.
As a team of 3 UX Designers, we worked in Agile Pods (Product Owners, Dev, Ops, Business, Design) to reimagine and build PWM software: setting-up & changing accounts, ops task management tool, and metrics dashboards.
I designed for complex use cases. From brainstorming ideas to launch, I delivered: pixel-perfect screens, dynamic flows, style guide & toolkit elements, responsive templates.
Our users, savvy PWM's, valued quick access to nesting structures of accounts, customizable metrics dashboards, and editable forms. Usability feedback, contextual inquiry, and subject matter experts informed design decisions and user stories.
Research gave voice to parents and NYC DOE staff within an esoteric government bureaucracy. I led user experience research post-launch strategy, execution, writing and running feedback methods: screener surveys, questionnaires, usability, interviews, and focus groups. Analyses led to specific DOE internal deliverables and proposed methods for iterative cycles.
Inventaprint offers a workspace for inventors/innovators to communicate and plan to manufacture and manifest their multi-part physical products.
We worked closely with the Dev Team to build challenging elements like Floating Action Button, progressive forms, dashboard, parts, communication tools, and resources for first-time users.
We validated that many people are eager to meet local people while traveling, connecting through shared interests. Our target users' habits and needs led to a redesigned product that offered a sequenced search and matching filter that felt more secure and specific to travelers' and hosts' interests, rather than a swiping model.